You’re Being Watched

Posted on October 25, 2017

Written by small-business expert and author Michael Stone

It’s important to remember that your business is on display at all times.

A friend called me from a small town in New York. He was at a gas station when a van belonging to a swimming pool company pulled into the island across from him. Right behind it, another van from the same company pulled up. One van was fully wrapped with the company name and pictures – the other had company signs on the side.

The driver of the second van, wearing a company shirt, stormed out of his vehicle and started yelling at the first van driver for getting ahead of him. He said, in extremely loud and foul language, that you always let the company owner get gas first.
Then he turned around and noticed that several people were watching his performance. So he said he was sorry and his tirade wasn’t directed at any of them. How thoughtful of him.

I wonder how much damage that outburst cost the company. Probably a lot. If you’d been there, would you hire them to work on your home? And how many people would you have told about the incident?

Gang, you are on display. Especially when you’re driving a company vehicle, wearing a company shirt. Act accordingly

This article originally appeared here.

Michael Stone

MIchael Stone Headshot
Michael Stone

Michael Stone, author of Markup & Profit: A Contractor’s Guide, Revisited, Profitable Sales: A Contractor’s Guide; and the DVD class “Profitable Estimating,” has more than five decades of experience in the building and remodeling industry. Stone offers business management assistance to construction-related companies in the U.S. and Canada with books and training programs available on his website, as well as coaching and consulting services. He can be found on the web at and can be reached by email at or by phone at 1-888-944-0044.