DSG’s subsidiaries, which include W.A. Roosevelt in Wisconsin, MDM Supply in Montana and Fargo Water Equipment in Fargo, North Dakota, will officially take on the DSG name effective January 1, 2015. All communications and branding efforts will feature the DSG name and logo.
DSG acquired W.A. Roosevelt, MDM Supply and Fargo Water Equipment in 2012. Even after they were acquired, each subsidiary retained their existing staff and for the most part it has been “business as usual” ever since.
Through these acquisitions, DSG added more than 200 employee owners to its Employee Stock Ownership Plan, or ESOP. Employee owners operate the business as a team, focusing on a single goal: the success of DSG’s customers. Known as The Power Of We, this philosophy truly makes DSG unique.
“We’ve been working together as a unified team since the beginning,” says Tom Rosendahl, DSG’s president, “and now that we’re all using the DSG name, we’re stronger than ever. It’s the next logical step in unifying the DSG, W.A. Roosevelt, MDM Supply and Fargo Water Equipment brands into one, and we expect that it will offer some improved clarity to both our customers and our manufacturer-partners.”