In today’s cyber age, social media and mobile devices are in constant use all around us. Everyone, from teenagers to grandparents, has a smartphone in their hands, likely browsing a social media platform. As a small-business person, you’ve surely heard that social media is big business, both for companies like Facebook and advertisers that use it to deliver their messages. You may even have a Facebook page for your company already. However, many small businesses – whether they have a presence on social media already or not – ask themselves on a daily basis what a platform like Facebook can really do to help their companies grow. It turns out that you can’t really answer this question unless you are using social media properly. If you only use the first two gears on your four-speed manual transmission, you won’t go very fast. But if you use all four gears as they were designed, you can win big on race day. In particular, here’s how to use Facebook to grow your business and stand out from the competition.
Make Updates On A Regular Basis
Simply creating a Facebook business page alone doesn’t make your social media presence successful. In order to make the most of any social media platform, your company needs to keep updates timely and plan ahead. Whenever possible, you should post every day, or at least, every few days. The more often you post, the more your audience and customers will see your content. Regular posting will help users to feel like they personally know your business.
Always make sure you use quality content. For instance, it’s always a good idea to make posts that people can personally relate to: posts about the time your employees volunteered at the community homeless shelter, the contest everyone participated in over Halloween, your annual company barbecue, the customer fishing excursion, etc. Posts like these help people develop a connection with your business and build your brand in a positive light.
Also create posts that will directly benefit your company: advertise new products or services that your company is offering, promote specials or upcoming events, and share anything that will appeal to your target audience.
Every time before you post, ask yourself one important question: Will this post create a conversation? After all, Facebook is a social media platform, and you ultimately want your posts to be socially engaging. People love to chime in on posts and give their two cents on certain topics. It makes them feel involved in the conversation and closer to your business. Always be friendly and conversational. Remember, this page reflects your business, not your personal opinions.
Responding to comments, questions and concerns in a timely manner is also very important. When people get that personal interaction directly from a business, it makes them feel as if they are valued. Creating engaging posts doesn’t have to be hard. Activities such as weekly contests that customers can sign up for is a great idea because they require the customer to revisit your page on an ongoing basis. Posts that simply ask a question involving situations in your industry are great for user involvement, plus they can directly benefit you because they give you the ability to tie in products and services that your company offers as a solution. Creating these engaging posts on a regular basis will keep people coming back to your page and over time will grow your audience.
Page And Post Promotion
Facebook does a great job of collecting user data to get your information in front of the people who will most likely be interested in your product or service. One beneficial thing you can do to ensure you are taking full advantage of these features is to “boost” your post. Boosting a post allows you to narrow down your target audience by location, age, gender and interests. Essentially, you can identify your own custom target audience. Even though Facebook charges to boost a post, a budget can be set to ensure that you are only spending the exact amount of money you can afford.
If you are new to Facebook, there are a few simple things you can do initially to build up your audience. Start by sending Facebook invites to your current customer base. After all, they are the ones who have made your business into what it currently is. Include a link to your Facebook page on your website, email signature and any other marketing materials that you use. The more people visit your page, the more social media success you will experience.
Want to learn more? Speak to your DSG representative, who can arrange a conversation with someone from DSG’s Marketing team. They will be more than happy to share their experience with you regarding business growth using Facebook and other social media platforms.