How To Stand Out?

Posted on May 16, 2016

The Answer Starts With A Question

Tom Rosendahl
Tom Rosendahl, DSG President

Has anyone ever asked you why you do your job? If they have, it’s possible that you responded with, “to make money” or “because I have a mortgage” or “how else could I afford my fishing habit?” without putting a lot of thought into it. After all, money is the reason everybody works, right?

Oddly enough, people who are the most successful at their jobs – whether they are contractors or businesspeople or schoolteachers – will rarely list money as the motivator for what they do. This isn’t an accident. You see, the more people focus on money, the more they act just like all of the other people who focus on money. On the other hand, those who focus on something other than money tend to stand out from the crowd.

“Why do you do what you do?” as it turns out, is a very important question. It’s more Question_Mark_illustrationimportant than “what do you do?” which is almost certainly the same as your competitors (“I’m a contractor”) or “how do you do it?” which is also hard to answer in a unique manner (“I do great work”). Indeed, ask successful people why they do what they do, and they will offer answers like, “I want to make people’s lives better” or “I want to change how people think about this business” or “I want my customers to succeed.”

Think about your “why,” and then make a commitment to pursuing it. If you show passion for a “why” that your customers care about, you will stand out from the crowded field of competitors who focus their energy and resources on the “whats” or “hows” that everybody already has in common.

Want to know more? Drop me a line at or pick up Simon Sinek’s book Start With Why.