DSG Joins Forces With W.A. Roosevelt In Wisconsin

Posted on January 25, 2012

DSG has acquired W.A. Roosevelt, a pioneering distributor of quality plumbing, electrical, HVAC and refrigeration products. W.A. Roosevelt has locations in La Crosse, Madison, New Berlin, Plover and Rice Lake, Wisconsin.

W.A. Roosevelt will retain its name and staff, and while it will become a division of DSG, virtually all other proceedings will be “business as usual” for customers and manufacturers alike. This new partnership will add Wisconsin and the Northern Michigan to DSG’s service area, which currently includes Minnesota, South Dakota and North Dakota, as well as portions of Iowa, Wyoming and Montana.

W.A. Roosevelt will add nearly 100 employees and more than 140 years of successful, respected distribution to the DSG brand. The two organizations are a natural fit, and so instead of radical changes, customers should expect only the improvements that result from such powerful synergy.

“Both companies share an intense commitment to the long-term success of our partners, whether they are customers or manufacturers,” says Tom Rosendahl, president of DSG. “This move creates a company that is greater than the sum of its parts.”

“When DSG approached us it was obvious immediately that we have a lot in common,” says Todd Eber, president of W.A. Roosevelt. “We weren’t out looking for a deal, but this partnership just made a lot of sense. It makes everyone better.”