DSG's Philosophies
Vision Statement
Your connection with "people doing what they say!"
Mission Philosophy
Successful companies are willing to do what their competitors are not willing or able to do. The key to our success, therefore, is in the hands and creative minds of our associates. We are committed to continually developing our associates’ personal skills and technical abilities to meet the rising challenges of our competitors and the increasing service expectations of our customers. Exceeding our competitors’ service levels and exceeding our customers’ expectations adds value to the products we sell and develops the trust and loyalty of our customers. Our goal is to do every job right the first time. Our success as a company and as individuals will be possible only as long as we are recognized by our suppliers and our customers as "people doing what they say!"
Sales Philosophy
The sale is more about our customers than us.
This attitude encourages our people to focus on customer-centric solutions that bring meaningful value to our customers. It’s their money, their problem, and they must live with the solution. Shouldn’t the sale be more about our customers than about us?
Professional selling is really about making a difference, not just a deal.
One of the simple truths of sales is that if we focus on making a difference for our customers by satisfying their needs, versus just making deals, we will have all the deals we can handle. Profit follows performance. As we seek ways to provide meaningful values that have an impact on our customers’ world, we benefit, naturally, by their success.
Trust is the currency of all great relationships.
When two people trust each other, like each other, and want to do business, they will figure out a way to work out the details. Honesty and integrity are solid building blocks for the foundation of trust that we build with our customers. Following up and delivering on your promises builds this trust.
Salespeople may land the first sale; however, it is the total experience with a company that brings customers back.
Professional selling is a team sport. It’s not my customer or your customer; it’s our customer. With this team dynamic, there is internal ownership for customer satisfaction.
Customer service is an attitude, not a department at DSG.
Selling is more about listening than talking.
Effective salespeople know that it is impossible to understand a buyer’s needs fully when the salesperson’s mouth is more active than their ears. If we listen patiently and fully (not just hear) to what our customers have to say, we will learn precisely how to solve our customer’s problems.



